Organic search engine optimization (SEO) is important to any business. Good visibility in the organic results of Google and other search engines leads to more website traffic. More website traffic leads to more orders and more revenue. If your business does not engage in SEO, you’re leaving a lot of money on the table.
Google wants to create a good experience for searches. That’s why it is important to show good websites in the search results. If the search results are good, people will come back to Google.
SEO helps you to optimize your web pages so that Google picks them for the search results. How do you optimize your web pages for high rankings? What do you need to get at the top of the search results?
The four basic elements that help you to get better rankings
Google uses many different ranking signals (which you can analyze with tools such as the Top 10 Optimizer in SEOprofiler). When you start, you have to focus on the most important four basic elements:
1. Provide a solution
According to Google, searchers want to “know, go, do, or buy”. Your web pages should address these needs. If a searcher wants to know something about a topic that is related to your business, your web pages should contain the answer. If a searcher wants to buy something that is offered by your business, it should be easy to find on your web pages, etc.
Your website should contain pages that address the needs of searchers. Create content that is better than the content of your competitors.
2. Make your web pages easy to use
A positive user experience is very important. Good content won’t help your rankings if it cannot be found on your website. As friends and colleagues for feedback. As them to find a particular page on your website, or ask them to perform a particular task. Was is easy for them?
Can you read your web pages on a mobile phone? More than half of all website visitors will view your web pages on a mobile phone. If your website isn’t easy to use on mobile phones, you will lose many customers.
3. Remove technical errors
Even if your website looks okay to visitors, there can be things behind the scenes that prevent search engines from indexing your pages. For example, the wrong HTTP status code will keep search engines away.
There are many other technical things that can influence the position of your web pages on search engines. The website audit tool in SEOprofiler helps you to identify these technical issues. The website audit tool also shows you how to fix the errors.
4. Get links from other websites
When other websites link to your own website, they show Google that they like your page. The more good external websites link to your site, the higher your rankings will be. The quality of the links is much more important than the quantity of the links. Getting a good link from a related blog that has many visitors will help your website much more than 10 links from automatically created forum profiles.
Analyze the links of your competitors with the Link Profiler tool in SEOprofiler. The link building tools in SEOprofiler also help you to improve the links that point to your own site.
The sooner you start to optimize your web pages, the sooner you will see results. SEOprofiler offers everything you need to get high rankings on Google and other search engines. Create your free account here: