How to use structured data and other technologies to improve the display of your web pages in the search results

Structured data markup and other technologies can help you to get prettier listings on Google’s search results pages. For example, pages that contain structured data markup for recipes look like this on Google:

structured data on search result pages

Structured data markup code can greatly improve the display of your web pages in the search results. The JSON-LD markup code creator for rich snippets can help you to create that code quickly and easily.

You should only add structured data code that applies to your website. Google does not like structured data spam.

Other technologies can also help your web pages

For example, having a Windows Tile icon or an Apple Touch icon can improve the display of your website on mobile devices. AMP (accelerated mobile pages) are preferred by Google for some website types.

How to check your web pages for these technologies

The Website Audit tool in SEOprofiler checks your pages for structured data markup and other technologies:

structured data on your pages

technologies on your pages

Use the Website Audit tool in SEOprofiler and analyze the pages of your site and make sure that Google and other search engines display them beautifully on the result pages.

Check your pages now

If you haven’t done it yet, create your SEOprofiler account now. In addition to the Website Audit Tool, SEOprofiler offers many more tools that help you to get more out of your web pages:

Try SEOprofiler now!

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".