Four steps: how to improve the rankings of your website with competitive backlink analysis

Optimizing the backlink structure of your website can have a big impact on the rankings of your web pages. As it is difficult to obtain good backlinks, it often makes sense to benefit from the work of your competitors.

benefit from your competitors

Step 1: check the basics

Before you work on the links that point to your website, you should make sure that your web pages are ready for high rankings.

Without a good website, it will be difficult to get good backlinks. The web pages of your website must be relevant to the keywords for which you want to get high rankings. Otherwise, you won’t get high rankings for the right keywords. Use the Top 10 Optimizer to make your web pages relevant to your keywords.

In addition, search engine robots must be able to parse the content of your pages. Technical errors on your web pages can be the reason why search engines don’t show your pages. You can use the website audit tool to check your web pages for technical errors.

Step 2: identify the top sites of the industry

Search Google for the top 5 keywords that are related to your business and check the websites that are listed for these keywords on the first results page.

Most likely there will be 5-8 websites that appear for all of these keywords on the first results page. These are the top sites that you will use in step 3.

Step 3: find the most important links of the top sites

Use the link building tools in SEOprofiler to find the most important links that point to the top sites. For example, the hub finder tool will show you the websites that link to more than just one of the top sites.

The link profiler tool shows you the quality of the links that point to the top sites. The higher the Link Influence Score (LIS), the higher is the importance of the linking site.

These linking websites have a major influence on the rankings of the top sites. Even if you only manage to get links from some of the websites, your web page rankings will improve dramatically.

Step 4: try to get listed on these linking websites

The last step is the most important part. Find a way to get a link from these important sites. Sometimes its enough to ask (nicely). Sometimes it’s more difficult.

Be creative. Some websites will link to your site if you offer something in return, others will link to you if you help them to solve a problem. There are many legitimate ways to get a link from a website.

Even if only some of the top sites decide to link to your site, it is extremely likely that your rankings will improve remarkably.

The top ranked sites already identified the important pages that should link to your site. Benefit from the work of your competitors and try to get links from these pages. The tools in SEOprofiler help you to do this as efficiently as possible.

If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler now risk-free!

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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