Hiring a cheap SEO service provider can be very tempting. Many cash-strapped businesses have to cut costs and a cheap SEO service seems to be a good solution. What could go wrong? Unfortunately, a lot!
Although most people have understood that search engine optimization is an integral part of a successful online business, many businesses still make wrong decisions.
Here are three popular SEO offers that aren’t as good as they seem:
1. Your hosting company or the CMS vendor offers SEO services
Some hosting companies and content management system vendors include ‘SEO’ services in their packages.
In general, these offers usually include automated tools that insert keywords and other code on your web pages and then they submit your site to Google and other search engines.
Your risk: The fully automated solutions offered by many hosting companies and CMS vendors are usually outdated. Nowadays, these methods don’t work anymore. In general, automatic optimization and link building is considered spam by Google.
2. A relative who is great with computers optimizes your site
Maybe you know someone who knows someone who is really great with computers. They can ‘fix the SEO’ on your website and you will save a lot of money because they do not charge much.
Your risk: Your relative might know how to code an HTML web page but that doesn’t mean the he or she has any SEO knowledge. Not everyone who is good with numbers can do your accounting. Bad optimization can do more harm than good.
3. An offshore company will do everything for a low price
These companies often send unsolicited emails with great-sounding offers. They promise to build backlinks, optimize your web pages and a lot more for a low monthly fee. You just have to sit back while they do the work.
Your risk: Many of the offshore companies use automated spam tools to ‘promote’ your website. Hiring these companies is often a sure way to get your website banned from Google in the long run. Some of these services even tweak the meta keywords tag of your web pages, which is a sure sign that they do not know what they’re doing.
Better choose a reliable solution that leads to lasting results
If you want to build a successful online business, it is much better to develop a long-term search engine optimization strategy. You will save a lot of money because you will get much better results.
If you use the right tools, you can get things done as efficiently as possible. You still have to do some work but tools like SEOprofiler will guide you through the process and they will help you save time by automating things like regular SEO audits: