SEO basics: how to fix thin content pages (3 steps)

Creating content that servers your website visitor’s needs is one of the most important parts of search engine optimization. Low quality pages with thin content pages that do not add value won’t be listed in the search results of Google and other search engines.

How do you identify thin content pages on your website? How can you fix them?

thin content is not good for SEO

Step 1: crawl all of your web pages

Use the website audit tool in SEOprofiler to crawl all of your web pages. The website audit bot will index all of your web pages just like a regular search engine bot. You can even specify the user agent (for example Google’s mobile bot).

Step 2: go to the page ‘Content topics’

When the audit report is ready, select the page ‘Content topics’ in the menu on the left and scroll to the ‘Pages with the least number of words (thin content)’ section:

optimize thin content pages

These are the pages that contain so little text that it is unlikely that search engines will list these pages on the search result pages. The table shows the word count and the number of links pages and links from the analyzed site that point to the thin content page.

A low word count does not automatically qualify a web page’s content as thin. For example, some articles can have a low word count if the article is very precise.

If a thin content page has many links from other pages of your website, it’s probably an important page of your website that should have more content.

Step 3: check if the pages are intended for search engine rankings

Review the pages with a low word count. In general, pages with fewer than 200 words should be checked. Some pages of your website are not intended for search engine rankings. For example, it’s unlikely that a log in page gets high rankings for meaningful keywords. You don’t have to optimize these pages.

If you find a thin content page that should be ranked, optimize the content of that page. Make sure that you’ve found the right keywords before optimizing the contents of your web pages. The tools in SEOprofiler will help you to improve the content of your pages.

Fix thin content now

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".