Links from other websites are extremely important if you want to get high rankings on Google. Unfortunately, it can be very hard to get good backlinks. Sometimes, your website itself is the reason why other people don’t want to link to it. Here are seven reasons why other people do not want to link to your site:
1. Your website looks like it’s 2005
Ten years is a very long time on the Internet. If your website was designed in 2005, it will look extremely outdated. The Internet is full of good looking pages. If your website cannot compete with them, people will go elsewhere.
Your web pages must be easy to read. Use a modern design, big headlines and an easy to skim page structure.
2. Your website is bloated
If you have twenty different pages on your website that basically contain the same content, it is difficult to choose the right page for the link.
Make sure that your website has a clear focus and that it’s easy to find the right pages on your site. Having multiple pages with slightly changed content will only trigger Google’s Panda algorithm.
3. Your website contains broken links and images
If the homepage of your website contains a big broken image then people will think that your website isn’t updated anymore. Nobody wants to link to dying pages.
Check your pages with the website audit tool in
SEOprofiler to make sure that it does not contain broken links that
drive visitors and linkers away.
4. Your website is sloooooooooow
People are impatient. If it takes too long until your website is rendered in the web browser, most people will go to another page. In addition, page speed is a ranking signal for Google. Make sure that all pages of your website load quickly.
5. Your website content is outdated
Do you have a blog on your website? Is the last blog post several months old? Better remove the blog from your website. If you cannot maintain a blog, it can do more harm than good. People don’t want to link to abandoned websites.
6. Your website has way too many ads
A website that contains too many ads does not look like a professional site. People do not want to link to ads. They want to link to websites with content.
7. The content of your website is unoriginal
If your website only contains content that can be found elsewhere, it’s not likely that many people will link to your site. For example, there are more than 382,000 results for the search term “how to train a dog”.
If your page is one of them then you must offer something special so that people link to your site and not to the other sites.
Search engine optimization requires some work. If you invest some time into optimizing your website, you will get more website visitors, more customers, and more sales. The tools in SEOprofiler help you to work as efficiently as possible with your web pages. If you haven’t done it yet, try SEOprofiler now: