How to prepare your website for a date with Google

If you want to get high rankings on Google, you have to impress Google’s ranking algorithm. When Google’s web crawler visits your web pages, it’s like having a date with Google. Here’s how to make sure that this date doesn’t go wrong:

dating Google

1. Check your appearance

The design of your website is important. Does your website look good? Can all important pages be found quickly and easily? Can search engines access all pages of your site? Does your website look good on desktop computers and mobile phones? The appearance of your website has an influence on the success of your date with Google.

2. Be on time

If you don’t show up on the date, Google won’t index your web pages. If your web pages deliver error codes, Google won’t be able to index them. If you’re late (read: slow loading web pages), you won’t make a good impression. Slow loading pages and web pages with error codes usually do not get high rankings. Check your web pages with a tool like the website audit tool to make sure that everything is okay.

3. Conversation matters

Talk about the right things on your first date and chances are that there will be a second date. The content on your web pages is important. Offer interesting and compelling content that encourages website visitors to become your customers. Search engines like web pages with good content.

If you talk about strange things (spammy and automatically-created content), the date will go wrong. Better avoid that awkward moment if you want to get high rankings.

4. Are you a nice person?

Your family, your friends and your past lovers define who you are in real life. If they think that you are a rather unfriendly person, chances are that you really are an unfriendly person.

When it comes to your website’s date with Google, the links that point to your site define the quality of your site. If your website has many low-quality links or links from spammy websites, it is likely that Google won’t trust your site.

If a high quality website links to your site (a very trustworthy person is your friend) then you can expect a ranking boost from that link. The Link Profiler tool in SEOprofiler helps you to analyze the links that point to your website.

Dating Google can be tricky. The tools in SEOprofiler can help you to make sure that your website’s date with Google becomes a success. Try SEOprofiler now and see for yourself:

Try SEOprofiler for free

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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