H1 headings are important – or are they?
Some days ago, Google’s John Mueller published a video that created a lot of confusion about H1 heading tags. In the video, John Mueller said that Google can handle websites that contain multiple H1...
SEOprofiler Blog
Google: core updates do not penalize websites
Google’s Gary Illyes said on Twitter that core updates do not penalize websites. For example, cleaning your links won’t help if your rankings drop after a core update. Instead, it’s likely that other websites...
Google: some websites accidentally block themselves from Google
Google’s Danny Sullivan reminded webmasters on Twitter that websites can accidentally block themselves from Google. The site appears to have accidentally blocked itself from our search engine. They've since changed that, so it's now...
Google: renting experts won’t help you to get a higher E-A-T score
Google’s Danny Sullivan said on Twitter that Google’s algorithms cannot know that a particular expert has written your content. You should try to create expert content that sends the right quality signals. Google’s John...
How to react to ranking drops
Google has released quite a few ranking algorithm updates during the past few weeks. Have your rankings dropped? This article will help you to recover your rankings. Normal fluctuations are not the same as...
Google: some links can become less important over time
Google’s John Mueller said in a webmaster hangout on YouTube that some links can become less important over time. The reason for that is that the linking web pages can become less important. “[Links...
Google: HTML sitemaps are not useful for SEO (but they can be for users)
Google’s John Mueller said on Reddit that HTML sitemaps aren’t useful for SEO. Websites should be crawlable anyway. If visitors and search engines cannot find all pages of your website through the regular navigational...
Again: better do not use m-dot domains for your mobile web pages
Google’s John Mueller said it several times before: if possible, do not use m-dot domains for your mobile websites. Better use responsive web design. John Mueller has just said it again: Re:m-dot vs responsive/dynamic...
Google: don’t hide your content behind your cookie notice
Gary Illyes said in a statement on Twitter that your website won’t get snippets (or rankings at all) if the HTML code of your web pages should contain more than a cookie/login interstitial. Some...
Google: use text if you want something recognized as text
If you want something recognized as text, you should use real text on your web pages. Do not hide your text in images or in other elements that are not plain text. That’s what...
Google: embedded images from other sites do not count as links
Google’s John Mueller explained on Twitter that embedded images from other sites do not count as links to these sites. You also do not have to worry about unnatural links if a shady website...
Disavowing links still works in 2019 – This tool helps you to do it
Dr. Marie Haynes has written a long blog post with the title “Does disavowing links work in 2019? Here are some case studies.” She comes to the conclusion that disavowing links still works: “We...