How to make your website faster
Google wants to show fast web pages in the search results. For that reason, your web pages should be as fast as possible: Users will leave websites that are too slow, frozen, or not...
SEOprofiler Blog
Flat vs. deep: find the right structure for your website
A solid website structure helps search engines to understand your website content. The easier it is to find out what your web pages are about, the more likely it is that your web pages...
Google: search engines don’t index everything just because it’s online
Google’s John Mueller said on Twitter that search engines don’t index everything just because it’s online. You need unique and compelling content that users recommend to others: The best way to improve indexing is...
Google: new deadline for mobile-first indexing March 2021
Google has announced that the initial plan to enable mobile-first indexing for all websites in September 2020 was canceled. Google will be switching to mobile-first indexing at the end of March 2021. How to...
How to optimize your website for international rankings
Is your website available in multiple languages? Do you sell your products internationally? If you have an international website, you have to ensure that Google and other search engines index your web pages correctly....
Google: do not block Googlebot from 404 pages
Google’s John Mueller said on Twitter that you should not block Googlebot from crawling 404 pages on your website. That sounds like a really bad idea which will cause all sorts of problems.. You...
Google’s Gary Illyes: better do not use JavaScript
Although Google can parse JavaScript pages, it is better not to use JavaScript for critical website elements such as content, links, or redirects. Google’s Gary Illyes has just confirmed this on Twitter. In a...
Official: how Google uses spam reports
Google’s Gary Illyes explained in Google’s official blog how Google uses spam reports. Google uses we spam reports only to improve the spam detection algorithms. Spam reports are not used for manual actions. “Spam...
Official: how Bing ranks web pages
Bing has new webmaster guidelines. The new guidelines explain how Bing finds and indexes websites, how they understand web pages, how they rank content, and they show the things that you should avoid. Which...
Google: penalizing websites is old school
Google’s Gary Illyes said on Twitter that Google doesn’t want to penalize bad links anymore. Google’s algorithms simply ignore the bad links: "Penalizing" is so old school. It's more likely our algorithms become sentient...
Official: the impact of internal links on your rankings on Google
The internal links on your website do have an impact on the rankings of your website on Google. Google’s John Mueller confirmed this in a Google Webmaster Central hangout. He talked about internal linking...
How to analyze the links of any website for free
Checking the links of competing websites can help you to improve the links of your own website. Unfortunately, Google Search Console shows the links that point to your own website but not the links...