Google’s John Mueller: bad links can be obvious
On Twitter, Google’s John Mueller said that bad links should be obvious to experienced SEO’s. You only have to disavow links if it is obvious that the links are harmful: If it's not obvious...
SEOprofiler Blog
When to use the nofollow tag (and when to avoid it)
Some webmasters are not sure when to use the nofollow tag. Should you use it in links to your own website? Can it help you with ‘crawl prioritization’? When should you avoid the nofollow...
Google: enriching search results through structured data
Google has published a new blog post in which they recommend to add structured data to your website. Structured data can make your website stand out on Google’s search result pages. What is structured...
Official: how Google uses links and content to rank web pages
In a webmaster hangout on YouTube, Google’s John Mueller explained how Google uses web page content and links to rank web pages. Both are important if you want to get high rankings on Google....
Google: it’s okay to get links from websites in different languages
On Twitter, Google’s John Mueller confirmed that it is okay to get links from websites that are in a different language: Usually you can't control who links to you – and if it happens...
Google: the nofollow tag is working well (and how to check nofollow links)
On Twitter, Google’s John Mueller said that Google thinks that the nofollow tag is working well: In talking with various folks internally, my feeling is that overall this has been, and still is, working...
Google: our search results are completely independent of our ads
On Twitter, Google’s Danny Sullivan said that Google’s search results are completely independent of Google Ads: Search is completely separate from ads. We don't use any ads signals in determining the relevance of our...
How to improve your Google rankings by improving your internal links
The links on your own website can influence the position of your web pages in Google’s search results. Good internal links make it easier for your pages to be indexed and ranked by Google....
Google confirms that there are still problems with the ranking algorithm
In a webmaster hangout on YouTube, Google’s John Mueller confirmed that there are still problems with Google’s ranking algorithm. Google is working on it but they don’t know when the problems will be fixed:...
Google: you can use umlauts in your URLs
On Twitter, Google’s John Mueller confirmed that you can use umlauts such as ä, ö or p in internal links. You do not have to use punycode. So it’s okay to link to http://römtömtömtöm.com...
How to implement expertise, authoritativeness and trustworthiness (E-A-T) for Google
Google wants to show credible pages in its search results. For that reason, Google’s Search Quality Evaluator Guidelines ask website evaluators to check the implementation of E-A-T principles (expertise, authoritativeness and trustworthiness). Can your...
Google: we do not index the whole web
On Twitter, Google’s John Mueller confirmed that Google does not index all pages on the web. He suggested to improve the internal links on a website. One thing to add here – we don't...