Google’s recent updates have spread fear, uncertainty and doubt among webmasters. Which tactics can you still use to build backlinks to your website and which tactics should you avoid? There are some old-school tactics that still work if you do it right:
1. Forum backlinks
How not to do it: Automatically created forum backlinks are a sure way to get a Google penalty. There have been many tools and services that automatically created forum accounts with keyword rich links that pointed to the websites of the user. These links do not work anymore.
How to do it right: If a high quality forum is closely related to the topic of your website, a link from that forum can still have a positive influence on the search engine positions of your web pages.
How not to do it: Bulk submitting your website to directories that will accept any kind of website won’t do your rankings any good.
How to do it right: If your website is listed in a high quality directory that delivers targeted visitors to your website, you should submit your site to that directory. Links from authorative directories (including niche directories) with strict submission guidelines are good for your website.
3. Guest blogging
How to do it right: Guest blogging can drive targeted visitors to your website if you write for blogs that are related to your business. Your guest blog article should offer the readers of the blog insights or other valuable information. Individual articles on related blogs can have a positive influence on your website’s performance.
4. Link pages
How not to do it: If your link pages contain links to every Tom, Dick and Harry, chances are that these link pages won’t be good for your site.
How to do it right: highly themed link pages that contain links to closely related high quality websites are good for website visitors and search engines.
It’s easy: spamming doesn’t work anymore, building real backlinks works better than ever before.
Get cutting-edge SEO tools
While some old school SEO tactics still work, it is better to use cutting edge tools if you want to get the best possible results. If you haven’t done it yet, create your SEOprofiler account now.
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