In a webmaster hangout on YouTube, Google’s John Mueller explained why some websites are listed in Google’s search results although they contain spam elements. Google will ignore spam links that point to a page. If there are other positive signals, the page might still get ranked by Google:
“It might be that one site uses keyword stuffing in a really terrible way but actually their business is fantastic and people really love going there. They love finding it in search and we have lots of really good signals for that site.
So we might still show them at number one, even though we recognize they’re doing keyword stuffing.”
If a web page has good signals, it will get good rankings, even if there are some spam signals.
“Our algorithms will recognize these [spam signals] and try to ignore them.
So we do that specifically with regards to links […] where if we can recognize that they’re doing something really weird with links then we can ignore that and just focus on the good parts where we have reasonable signals that we can use for ranking.”
You can view the video here:
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