Official: updated Google algorithms do not treat previously penalized sites differently

Some webmasters think that it was more difficult to get high rankings for websites that had a Google penalty in the past. In a webmasters hangout, Google’s John Mueller said that this was not the case:

“In general are algorithms are looking at the current state of a website. And of course that kind of involves things like crawling and indexing because when we say the current state that means the current state as we know about it which means we had to crawl it and index it and process all the signals first and at that point we are looking at the current state.

But it’s not the case that we’d say: ‘Well the previous algorithm looked at your site year ago and thought it was bad so you would have to do even more work than another website to kind of get out of that’. Essentially it’s a look at the current state and say this is fine than that’s a good sign.”

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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