On it’s official website, Google shared some tips on how to do search engine optimization (SEO) right. There are three main tips from Google.
1. Small changes can lead to big results
Focusing on small, incremental changes to a website’s overall SEO strategy really can produce noticeable gains over time. According to Google, one of their websites saw a 2x increase in organic traffic after adding canonical attributes to its web pages.
You can use the website audit tool in SEOprofiler to find pages that do not use the canonical attribute yet.
2. Don’t be scared of changes — embrace them
Google says that you will get better results the more you embrace new technologies. For example, improving the content led to an additional 1,000 impressions a day.
The website audit tool in SEOprofiler checks your web pages for the use of structured data, AMP and other technologies that can help you to rank better. The mobile SEO tools help you to improve your web pages for Google’s mobile search results.
3. Consolidate your websites
It’s not a good idea to develop multiple near-duplicate sites based on different campaigns or marketing goals. Creating one great site instead of multiple microsites is the best way to encourage organic growth over time.
According to Google, cleaning up six old websites, consolidating content, and focusing on one great website doubled the site’s call-to-action click-through rate and increased organic traffic by 64%.
Optimize your pages now
The sooner you start to optimize your web pages, the sooner you will see results. The SEO tools in SEOprofiler help you to optimize your website as efficiently as possible: