Official: links are an important factor in Google’s ranking algorithm

Last week, Google’s Andrey Lipattsev confirmed that links are Google’s most important ranking factor. The links that point to a website and the content of a website are the most important factors for Google, followed by Google’s new machine learning technology RankBrain.

Links can have a positive and a negative effect on the rankings of your web pages. This article helps you to get the right links that will help the search engine rankings of your site.

Good and bad links

1. Avoid automatic links

All links that have been created automatically have no positive influence on the rankings of your website. If these automatically created links use the rel=nofollow tag, there’s nothing you have to worry about.

If you used tools that automatically created links in bulk for you, you should try to get rid of these links to avoid a penalty. The link disinfection tool in SEOprofiler can help you to get rid of bad links.

2. The easier it is to get a link, the less you will benefit from that link

For example,uploading an image to and then adding a link to your site in the description or comments won’t do your website any good. Creating a blog on Tumblr and linking to your site also won’t boost your website rankings. If it is very easy to create a link, that link won’t have an effect on your rankings.

3. Use common sense instead of complicated metrics

Many webmasters only want to get links from pages with a particular PageRank (which is a completely outdated metric) or other statistical numbers. While you can use this method, it is usually a waste of time and it makes link building more difficult than it really is.

If a website has an overall high-quality then it does not matter if the page with the link to your website has a low Google PageRank or another interesting number:

  • If a high-quality website adds a new page, the new page will have an initial link power of zero. Nevertheless, the page can still be very good.
  • A page that has zero link power today can have high link power tomorrow.

4. Simple questions that help you to judge the quality of a web page

When you find a web page that could link to your site, ask yourself the following questions:

  • Does the page look good to the average web surfer?
  • Does the page have interesting content?
  • Is the content related to my website?
  • Does it make sense if the web page links to your site?

If you can answer these questions with “yes,” then you should try to get a link from that page. Everything else does not matter.

Google tries to imitate common sense with its algorithms. If you use common sense to build your links and follow the tips above, you make sure that the links to your website will count in all future updates of Google’s algorithm.

For example, the hub finder tool in SEOprofiler can help you to find these related websites. Use all the link building tools in SEOprofiler to get the best possible results for your website.

The tools in SEOprofiler help you to reach your goals. If you haven’t done it yet, try SEOprofiler now:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".