Official: how Google ranks search results and prevents spam

In a podcast that is also available on YouTube, Google’s John Mueller, Gary Illyes, Martin Splitt and Duy Nguyen spoke about how Google ranks search results and prevent spam.

Official: How Google ranks web pages

How does Google rank web pages?

Google starts with a shortlist that contains around thousand results. For that list, Google uses pages that have relevant and topical content for the query. Google then applies many ranking signals to the shorter list. Each document in the list gets scores and numbers. The search results page is the result of that calculation.

Gary Illyes also said that the HTTPS ranking signal would never rearrange the search results. It is only makes a difference if two pages have the same score in the other factors.

How does Google prevent spam?

Google uses machine learning models to deal with obvious spam. That allows the Google search quality team to focus on more important work such as hacked spam, scams and other things the machine learning model cannot detect.

As Google’s machine learning models have a lot of years of data, Google is very confident that it works well.

How can you optimize your web pages for Google?

If you want to get ranked on Google, your web pages must contain the elements that Google wants. The Top 10 Optimizer in SEOprofiler helps you to ensure that your web pages contain all necessary elements.

The website audit tool in SEOprofiler helps you to ensure that your web pages do not contain errors that have a negative impact on your rankings.

Improve your rankings now

It’s possible to improve your rankings on Google if you do the right things. Optimize your website now with the SEO tools in SEOprofiler and get more website visitors:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".