Official: Google does not support paginated pages

On Twitter, Google’s John Mueller said that Google does not use link rel=”prev” and rel=”next” for paginated pages. These tags are used to show bots that individual pages are part of a larger set.

For example, you could split a large article into three individual pages and then use the prev/next attributes to show search engines that these individual pages are a single article.

Google does not support pagination

Google does not support these pagination attributes

Although Google had a help page for the rel=”prev” and rel=”next” attributes, they haven’t used these attributes for years. Google’s John Mueller confirmed this on Twitter:

Use single-page content when possible

Each page of your website should stand for its own. If you split an article into several individual pages, make sure that the individual pages use their own web page titles, descriptions, etc.

In another tweet, Google recommended that you should aim for single-page content when possible:

Avoid duplicate content problems

As Google says that all pages should stand on their own, it’s easy to create duplicate content with paginated pages. Although duplicate content does not lead to ranking penalties, it makes choosing the right page for the search results more difficult.

For that reason, it’s better to avoid duplicate content on your web pages. The website audit tool in SEOprofiler checks your website for duplicate content (and many other things). You can create your SEOprofiler account here:

Check your pages

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".