For many websites, the percentage of ‘not provided’ keywords is above 50%. That means that it’s difficult to find out how many visitors your website received through a particular keyword.
As from today, the keyword referrer page in the analytics section of SEOprofiler shows the number of estimated visitors that your website received through a keyword:
How are the estimated visitors calculated?
We assume that the distribution of ‘not provided’ keywords is the same as the distribution of the provided keywords. For example, if “brown shoes” is the most popular keyword of searchers who are not logged in to Google, we assume that it is also the most popular keyword for people who are logged in to Google.
|Keyword||Referred visitors||Percentage of referred visitors|
If the website has 1000 referred visitors from search engines with a keyword that is ‘not provided’, the estimated ‘not provided visitors will be calculated as follows:
|Keyword||Referred visitors||Percentage of referred visitors||Estimated visitors|
|brown shoes||40||80%||800 (80% of 1000 ‘not provided’ visitors)|
|yellow shoes||5||10%||100 (10% of 1000 ‘not provided’ visitors)|
|blue shoes||5||10%||100 (10% of 1000 ‘not provided’ visitors)|
Of course, this method is far from scientific. It is only a rough indicator that can help you to judge the popularity of a keyword.
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