Google has been very clear: mobile pages are going to be more important than the desktop versions of your web pages. In the near future, Google’s index will be a mobile-first index. Are your pages ready for Google’s new index? How doe your web pages look like when they are crawled by a mobile bot?
What is Google’s mobile-first index?
Some weeks ago, Google announced that web pages will be ranked based on the mobile version of the pages:
“Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user.
This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”
The mobile version of your website is going to be more important than the desktop version of your website soon. If your website cannot be displayed correctly on mobile devices, your rankings might drop dramatically.
Can there be problems with the mobile version?
Some website owners want to make their mobile pages more streamlined. For that reason, not all the content of the desktop version is included in the mobile version.
When Google uses a new index that is based on the mobile version of your pages, these contents will be lost and your rankings might change dramatically.
How to do a mobile crawl of your website
If you want to make sure that Google can index the mobile version of your web pages correctly, you should do a mobile crawl of your website.
The new website audit tool in SEOprofiler can do this. Just go to the settings page of the website audit tool and select “Googlebot Mobile” as the user-agent:
With that option, the website audit tool will check the mobile version of your web pages. If there are any problems, the website audit tool will find them.
If you want to optimize your pages for the mobile search results, the Top 10 Optimizer in SEOprofiler can help you:
Check your website now
The website audit tool in SEOprofiler is an easy way to do a mobile crawl of your website. If you haven’t done it yet, create your SEOprofiler account now: