If your customers do not use the Internet, you don’t need search engine optimization. If they do, you will lose a lot of money if you fail to optimize your site. Search engine optimization (SEO) is a basic investment that will have a big impact on your online success.
Organic SEO is very cost efficient
Pay per click advertising has become very expensive. It is not unusual that a keyword has a cost per click of US$2.00 and above. If you get 20,000 visitors per month through that keyword on Google AdWords, you have to pay $40,000 per month.
If you invest a fraction of that cost in organic SEO to continually improve the position of your web pages in the regular search results, you will save a lot of money. For example, the professional SEO tool SEOprofiler starts at 49/month.
You can track your SEO results
Google Analytics and other website analytics programs can show you how much visitors you get from search engines and how much money you make from these referrals.
For example, the ‘Top referrers’ page in the analytics section in SEOprofiler shows you how many visitors you received through a particular link and how many of these visitors purchased on your site.
The ‘Top keywords’ page shows the keywords through which people find your site and you can also see how many of these people buy on your site.
You get high quality traffic
The visitors that come to your website through search engines are high quality visitors. They searched for keywords that are related to your website and then they clicked your web page on the search results page. In other words: these visitors want what you have to offer on your website. That can mean big revenue.
For that reason, it is very important that you choose the right keywords for search engine optimization. With the right keywords, you will get many new visitors who become customers.
Don’t just focus on the big money terms. Also use location terms, informational terms, long tail keywords, etc. The more related keywords you use, the better.
High rankings for the right keywords will have a major influence on your revenue. Use the tools in SEOprofiler to get high rankings for the right keywords and make sure that your pages have a good conversion rate.
The time and money that you invest in search engine optimization will quickly pay for itself. SEO is one of the best investments that you can make for your company: