How the loading time of your web pages affects your search engine rankings (and your bottom line)

Google likes fast web pages. According to Google’s John Mueller, web pages should load within three seconds or less. Page speed is a factor in Google’s ranking algorithm.

get a fast website

Fast web pages are important

Google has a ‘mobile first’ strategy. Google wants to deliver web pages in the search results that are displayed quickly on mobile devices. Your pages should deliver the fastest user experience you can achieve.

In addition to the influence of fast pages on your Google rankings, fast pages are also important for the user experience:

  • Mobile Internet users will leave websites that are too slow, frozen, or not available.
  • Most consumers expect a web page to load in a few seconds.
  • Many consumers abandon websites that do not load within five seconds.
  • Each second that your web pages need longer to load can have a negative influence on the conversion rate of your website.

If your web pages do not load quickly enough, you will lose customers. In addition, Google won’t rank your web pages as highly as they could be ranked.

How to check the loading time of your web pages

Among many other things, the Website Audit tool in SEOprofiler checks the loading time of your web pages. The ‘Performance’ page in the audit report shows the fastest and the slowest pages of your website, and it lets you filter the pages of your website by loading time:

website performance analysis

If you do not make sure that your website loads quickly, your competition will make sure that their websites do.

Optimize your web pages now

SEOprofiler offers many powerful tools that help you to get better rankings on Google and other search engines. If you haven’t done it yet, create your SEOprofiler account now and check the speed of your web pages in the Website Audit tool:

Try SEOprofiler now!

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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