Why your backlink profile becomes even more important (and how to check it)

As explained in our previous blog entry, another large blog link network was penalized by Google last week. Having a good backlink profile has become more important than ever. How do you check your backlink profile, and are your rankings at risk?

Link diversity is the key to rankings that last

People who use automated tools to get backlinks to their websites create backlink profiles with a particular pattern. It is relatively easy to detect these pattern.

For example, if you participated in these blog networks or if you use tools that automatically submit your link to forums and social media sites, then it is easy to find out that these links are unnatural.

If your web site has a good backlink profile, your website won’t be affected by algorithm changes.

What is a good backlink profile?

Link building is more than getting a few nofollow backlinks from good websites. It’s about networking. A good backlink profile shows search engines that your website is liked by many different people. That means that your website should also have links from many different website types.

How to check the backlink profile of your website

You can check the backlink profile of any website with the backlink intelligence tools in SEOprofiler. For example, you can quickly see which website types link to a site:

backlink diversity

You will quickly see if the majority of the links comes from blogs, forums, press release sites, directories, etc. You will also see which anchor texts are used to link to the site:

anchor text profile

Geo variation and different top level domains also contribute to the diversity of a backlink profile. This information is also available in the reports:

link countries

In addition, you will get further information about the backlinks: are the links nofollowed, are they image or text links, what is the ratio of same site/external links on the linking sites, which keywords are used on the linking sites etc.

Having a diversified backlink profile is very important if you want to make sure that your Google rankings will last. Do not put all of your eggs in one basket. Analyze your backlinks now and check the backlink profile of your website.

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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