Getting high rankings hasn’t become easier with Google’s recent updates. Fortunately, it is still possible to get high rankings if you do the right things. Depending on your target keywords, you have to do different things to get high rankings.
1. Long keywords: on-page optimization has a high impact
If you target long keywords with little competition, the value of on-page optimization is very high:
Say you want to be listed for the search term “the knoxville ornithologists club t-shirts” then it is enough to optimize one of your web pages for that search term because the competition for that search term is not high. You don’t need many inbound links to get high rankings for that keyphrase.
If you target more competitive keywords, you need more backlinks to get high rankings in the search results.
2. More competitive keywords: on-page optimization remains important
On-page optimization is the basis for high rankings on Google and other search engines.
By optimizing a web page for a keyphrase, you tell search engines that the web page is relevant to that keyphrase. If more than one web page has been optimized for that keyphrase (which is usually the case) then the web page with the best inbound links will get the highest position in the search results.
For example, the website www.cnn.com has very many backlinks. Although cnn.com has so many backlinks, they do not rank for the keyword “the knoxville ornithologists club t-shirts” because the website has not been optimized for that keyphrase.
3. First things first: optimize your web page content, then work on the backlinks
If you want to get high rankings for a keyword, the first step is to optimize one of your web pages for that keyword. Then work on the links that point to the optimized web page to outrank other websites that have been optimized for the same keyword:
4. The more pages you optimize the better
When you optimize your website, optimize different pages of your website for different keyphrases. Start with longer keyword phrases that don’t have much competition and then proceed with more competitive keywords.
As soon as Google knows that your website is relevant to the topic, it will be much easier to get high rankings for more competitive keywords.
The more pages of your website you optimize for different but related keywords, the better.
5. It’s not necessary to have more links than your competitors
It’s not always necessary that you have more links than your competitors. You need better links.
Don’t focus on quantity, focus on quality. Getting hundreds of links from a link farm won’t help your website as much as a few dozen links from relevant web pages with authority.
If your website has both optimized web pages and good inbound links then it will be easy to outrank web pages that only have one of these factors.
The tools in SEOprofiler help you to optimize the content of your web pages. They also help you to improve the backlinks that point to your website. If you haven’t done it yet, try SEOprofiler now:
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