Kaizen: improvements in the website audit tool in SEOprofiler

KaizenKaizen is Japanese for “improvement”, or “change for the better”. It refers to a philosophy that focuses upon continuous improvement of processes in manufacturing, engineering and business management.

According to Wikipedia, Kaizen is “a process that, when done correctly, humanizes the workplace and eliminates overly hard work”.

At SEOprofiler, we’re continually improving our tools to make sure that they make your life easier. Even small improvements can contribute positively to the overall user experience.

What’s new in the website audit tool?

The website audit tool in SEOprofiler checks your web pages for errors that can have a negative influence on the user experience and/or on the search engine rankings of your website. Last September, we added a spell check feature to the website audit tool.

The spell check analyzed the visible text on your web pages but the text in option menu labels was ignored. Starting today, the text in <optgroup label=”…”> and <option label=”…”> attributes will also be checked by the spell checker.

The website audit tool makes sure that your web pages get better rankings

The more pages your website has, the more likely it is that there are many errors that have to be corrected.

Even if your web pages were error free when you published them, there can be several things that you have to fix: links can get broken, servers can have problems, there might be duplicate content issues, etc.

All of these errors can have a negative influence on the search engine rankings of your web pages. The website audit tool helps you to make sure that your web pages do not contain errors that can cause problems with search engines.

Regular website audits, fully automatic

The audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:

The audit tool: overview

A clearly arranged overview of the errors on your pages

The website audit tool checks 47 different error types that can influence the position of your web pages on Google. The pages panel shows the number of errors that we found on each page:

Website audit: the page panel

Fix errors as quickly as possible

To view the details of a page, click the URL of a page in the list or click the ‘Details’ links. The details show the exact things that have to be corrected:

The audit tool: page panel details

Better late than never: check your pages now!

If you haven’t done it yet, try SEOprofiler now. Most people see immediate improvements after fixing the errors that the website audit tool finds on their web pages:

Try the new website audit tool now

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