Insider information: five Google ranking myths debunked

The blog ‘State of Search’ has interviewed four ex-Googlers. The ex-Googlers collectively bring about 20 years of work experience at the Google Search Quality Team to the table. Here are the most important takeaways from the interview:

1. Quality content is more important than fresh content

Fresh content can have a positive influence on the rankings of a web page as long as the content is high quality content. The quality of your web pages is more important than their freshness.

2. Internal link anchor texts are important

Internal linking with optimized anchor text makes it easier to understand your website navigation. For that reason, you should use meaningful anchor texts on your web pages.

3. Overusing AdSense and other ad systems can hurt your rankings

Although it is okay to display ads on your website, overloading a website with ads can influence your website’s visibility in Google’s search results. This is not limited to any particular ad system.

4. Linking to other websites is important

Some people think that not linking to other websites is a good practice. The ex-Googlers recommend to link out to sources you trust. Linking to pages that are relevant to the content of your website is normal. If you’re unsure about the quality of a page, just use the rel=nofollow tag.

“Ask yourself, would you trust a scientific report without any citations to other scientific sources? Most likely not.”

5. Being a Google AdWords customer does not help your organic rankings

According to the ex-Googlers, Google AdWords and organic search are completely separated from each other. Changing your Google AdWords budget won’t have any effect on the algorithmic evaluation of your website.

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