How to improve the credibility of your website

Credibility is an important ranking factor. The more credible a website is, the better it will rank on Google. How do search engines measure the credibility of a website and what can you do to improve the credibility of your own site?

Google credibility

A) Proven elements that influence the credibility of your website

There are several elements that search engines have been using for a long time to determine the credibility of a website:

  1. Backlinks: the links that point to your website greatly contribute to the trustworthiness of your site. If your website has mainly automatically created low quality links then this won’t have a positive effect on your rankings.

    Links from reputable websites will have a positive effect on the credibility of your own site.

  2. Links to other websites: if your website contains a lot of links to irrelevant websites then this can have a negative influence on the credibility of your site. If your website mainly offers affiliate links or if many of the links to other websites are broken then this might also have a negative influence.

  3. Error-free pages: search engines won’t find your website trustworthy if it contains a lot of errors. Your web pages shouldn’t contain broken links or missing images. A lot of spelling mistakes can also be a sign of a low quality website.

  4. Many website visitors: Google has many ways to track the number of visitors that a website gets (Chrome, Analytics, etc.). A website that gets many visitors seems more trustworthy than a website with only a few visitors.

  5. Good web page navigation: a clear website navigation that makes it easy to find pages is an indicator of a good website. If people find what they’re looking for on your web pages, search engines will give these pages a boost. In addition, a good website structure helps search engines to index all of your pages.

B) New elements that can influence the credibility of your website

In addition to the proven elements above, there are some new elements that influence the credibility of your site.

  1. The number of social mentions: the more often your web pages are mentioned on Twitter, Facebook, Google+ and other social media websites, the more credible your website can be.

    Of course, only real mentions from real people will have a positive influence. Fake likes and mentions might have a negative influence.

  2. Verified authorship: web pages with a verified author that has a good reputation can get better rankings on Google. At this time, the effect of a verified authorship on the rankings of your website seems to be low.

A credible website is important if you want to have a successful online business. In addition to higher rankings on Google and other search engines, people tend to buy much more on credible websites.

Use the Top 10 Optimizer in IBP to check if your web pages have all elements that are necessary to show search engines that your website can be trusted.

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “http://blog.seoprofiler.com”.

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