The importance of search engine optimization (and why you really need it)

Most businesses know that search engine optimization is a must-have if you want to be successful with a company. If you’re still unsure, or if you have to convince management, you should read this article.

Thousands of customers for your business

What is the first thing that you do when you want to learn more about a product? What do you do when you’re trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine.

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It’s extremely likely that thousands of these searches are exactly for the things that you have to offer.

If your website can’t be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet.

Not all searches are created equal

Not all searches lead to sales. Some people search to find information, other people are looking for products. If your website specializes in expensive sneakers, it does not make sense to be listed for a general keyword such as ‘shoes’.

keywords, links, web page content

Make sure that your keywords and the language on your website targets the people who are interested in what your website has to offer. Targeting the right keywords is very important if you do not want to waste time and money.

In addition, it is important that your website is listed on the first result page. On average, the top result gets 43.54% of all visitors who search for that keyword. If your website is listed on result page 2, most people won’t see it.

How to prepare your pages

The process of optimizing your pages so that they can be found on the first search result page is called ‘search engine optimization’ (SEO). If your website is listed for the right keywords, you will get many new customers.

There are several things that have to be done to get high rankings. Optimizing websites for search engines can be quite intimidating if you are new to the topic. Fortunately, SEOprofiler offers many tools that help you to get things done as efficiently as possible:

The tools in SEOprofiler help you to optimize your web pages as quickly as possible.

Get started now

Search engine optimization is very important if you don’t want to be outperformed by your competitors. If you haven’t done it yet, create your SEOprofiler account now and get immediate access:

Create your free account

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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