How to get links from influential websites (two steps)

Although Google uses many different ranking signals, links from other websites are still the most important signal in Google’s ranking algorithm. The better the links that point to your website, the higher your rankings.

It is difficult to get links from other sites. This article shows you how to convince influential websites to link to your site.

How to get links from influential websites

Step 1: Find the right websites

If you want to get good links, you must target the right websites. Only links from the right websites will have a positive impact on your rankings on Google and other search engines. A link from another website should be useful to website visitors. For that reason, it is important that the links to your website come from websites that are related to your site.

SEOprofiler offers many powerful tools that help you to find related websites that are willing to link to other sites. In addition to the Link Profiler tool, you can use the Link Influencer tool in SEOprofiler to find websites that are both related to your website, and willing to link:

Link Influencer tool

Step 2: create complementary content

If a website links to a competing website, you have to convince the other website that they should link to your site instead. There are two ways to do that.

If your website offers better content than the website that is currently linked by the other site then you might be able to convince the owner of the other website that it’s better to link to your site.

Unfortunately, many websites won’t link to your site if they think that they are already linking to a very similar site. For that reason, creating complementary content usually leads to better results.

Instead of trying to create content that is better than the content of your competitors, it is often easier to create complementary content. Create something that can serve as an important supplement to the pages that link to your competitors.

Pages with complementary content often get more links than pages that contain the same content as an existing page, even if the content is better.

For example, a well-known high-authority website might have an average article about a particular topic. That article will get many links just because the website is well-known. If you have a better article about the same topic, chances are that the other websites still won’t link to your site just because your site isn’t as well-known and authoritative.

If you offer these websites something additional that complements the average article on the well-known site, then it is much more likely that these websites will add a link to your site.

Improve your links now

Websites that link to your competitors are websites that should link to your site. SEOprofiler offers many powerful link-building tools that help you to improve the quality of the links that point to your web pages. You can create your free account here:

Improve your links now

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".