How to benefit from a Link IQ™ report

Our Link IQ™ reports can be a little bit overwhelming when you view them for the first time. They are full of valuable information that will help you to outrank your competitors on Google and other search engines. This article will help you to get the most out of your Link IQ™ reports.

It is easily possible to outrank a website that has hundreds of links if your website has backlinks with the right anchor text from a handful of trusted sites. The problem is that you have to find the links that have that much influence on your rankings.

How to get high Google rankings

Our Link IQ™ reports help you to find the best sites from which you should try to get links. The goal is to increase the rankings of your website on Google for keywords that deliver paying customers to your site:

If you do the things described below step-by-step, you will get the best possible results in the shortest possible time.


How to improve your Google rankings with Link IQ™ reports for your own website

Working with the Link IQ™ report for your own website is very easy and you will get immediate results. If you haven’t done it yet, login to your SEOprofiler account and request a free Link IQ™ report for your own website.

After getting the report, do the following to improve the rankings of your website on Google:

Step 1: Change unhelpful help texts to improve your rankings

All websites that are listed in the “Unhelpful anchor text” chapter in the Link IQ™ report link to your website with an unhelpful anchor text. The anchor text is the text that is used in a link tag:

<a href=”//www.example.com“>this is the anchor text</a>

It doesn’t do your website rankings any good if another website links to your website with the text “click here” or “further information“.

If you want to get high rankings for the keyword “buy brown shoes” then the links to your website should use the phrase “buy brown shoes” as the anchor text. At least, the anchor text should contain the keyword phrase, for example “buy brown shoes here”.

Contact all websites that link to your website with unhelpful link texts and ask them politely to change the links to your site.

How does this help you?

Changing unhelpful anchor texts to anchor texts that include keywords greatly improves the visibility of your website for these keywords on Google. This is requires relatively little work and it has an almost immediate effect on your search engine rankings.

Step 2: Change nofollow links that point to your website

Some websites might link to your site with the rel=nofollow attribute:

<a href=”//www.example.com” rel=”nofollow”>

The nofollow attribute tells search engines that a link should not be followed and that it should not have a positive effect on the search engine rankings of your website. The websites that link to your website with the nofollow attribute can be found in the “Nofollow links” chapter in the Link IQ™ report.

If you have a high quality website then there is no reason why the links to your website should use the nofollow attribute. The “Nofollow links” chapter in the Link IQ™ report shows you which web pages link to your site with that attribute.

Contact the webmasters of the the sites that link to your site with the rel=”nofollow” tag and convince them that your website is not spammy and that it is safe to link to your website without the attribute.

How does this help you?

A link without the nofollow attribute has a much higher impact on the search engine rankings of your website than a link that has the attribute.

While you’re at it, the webmaster might also change the anchor text and include your keywords. 🙂

Step 3: Find and fix canonical URL problems

Canonical URLs are different versions of the same URL that all point to the same page of a website. For example, these URLs are technically different although they might point to exactly the same content:

You can find the problematic URLs in the “URL canonicalization” chapter in the Link IQ™ report.

How does this help you?

Canonical URLs can lead to problems with search engines. The links from other web sites should all go to the same URL version. Contact the webmasters of the pages that link to the wrong URL version and ask them to correct the link. This will positively influence the search engine rankings of your site.

Step 4: Correct redirect links to get more link power

Redirect URLs are URLs that redirect to your website. A redirected URL has not the same effect on your search engine rankings as an URL that points directly to your website. You can find all redirect URLs that point to your website in the “Redirects” chapter in the Link IQ™ report.

How does this help you?

Contact the webmasters of the pages that use redirect links to link to your website and ask them to link directly to your website. This will have a positive effect on the search engine rankings of your website.

Step 5: Turn web references into links

The pages in the “Web references” chapter in the Link IQ™ report mention your website without actually linking to it. Contact the webmasters of the pages that mention your site and ask them to add a link to your site.

How does this help you?

Turning web references into links is a quick way to get additional backlinks to your site. The additional backlinks will contribute to the rankings of your website on Google and other search engines.

Step 6: Improve anchor texts and find broken links

Each Link IQ™ report comes with a file named all_links.csv. This is the “raw link data” that is used to generate the Link IQ™ report. The raw link data contains much more data than can be displayed in the report. Open the all_links.csv file in a spreadsheet application (for example Microsoft Excel or OpenOffice Calc).

The raw link data helps you to find further links that can improve the rankings of your website on Google:

1. Find even more unhelpful anchor texts

The “Unhelpful link texts” chapter in the report only shows general unhelpful link texts such as “click here“. It’s likely that there are more links to your website that could be improved.

For example, many websites might use your company name to link to your website. If your company name is not very well known then you should try to change these links so that they use more useful anchor texts. Chances are that there are a lot of anchor texts that can be improved.

To find the anchor texts that can be improved, do the following:

  1. Open the all_links.csv file in a spreadsheet application.
  2. Sort the list by the anchor text column.
  3. Go through the list and find anchor texts that could be improved.

2. Correct links to outdated pages

Some websites might link to pages that don’t exist anymore on your website. If that happens, you will lose website visitors and the link won’t help your search engine rankings:

  1. Open the all_links.csv file in a spreadsheet application.
  2. Sort the list by the linked page column.
  3. Go through the list and find linked pages that don’t exist anymore.

Contact the webmasters of the websites that link to outdated pages and ask them to update the link. Of course, it doesn’t hurt to optimize the anchor text at the same time. 🙂

These simple steps can greatly improve the position of your website in Google’s search results. And this was only about your existing backlinks. The real magic begins when you analyze the backlinks of your competitors (see below). 😀

Don’t forget that the Link IQ™ report for your own website is free. We regularly add new backlinks to our database. For that reason, it makes sense to re-run the report every month.


How to improve your Google rankings with Link IQ™ reports for competitor websites

Analysing the backlinks of your competitors can help you to greatly improve the rankings of your own website on Google and other search engines. Our Link IQ™ reports are very detailed and they help you to get a lot of information about your competitors.

The general structure of the Link IQ™ reports

The first 14 chapters contain information about the backlink structure of the analyzed website. They help you to better understand the strengths and weaknesses of your competitor. Starting with chapter 15, you will find websites that will help you to improve the backlinks to your own site.

We’ll explain every chapter in the Link IQ™ report step-by-step.

Things that you should know about your competitor

1. The Overview chapter

The first chapter in the Link IQ™ report gives you a general overview over the links to the analyzed site:

  • How many backlinks has the analyzed website?
  • When was the last backlink found?
  • How many unique backlinks has the site?
  • What is the Rank and the Trust score of the analyzed site?

You’ll also get the following information:

  • How many backlinks have the websites that link to the analyzed site?
  • What is the average Rank and Trust score of the websites that link to the analyzed site?
  • How are Rank and Trust distributed among the websites that link to the analyzed site?

How does this help you?

  • You’ll get a general overview over the backlink situation of the competitor.
  • You’ll see if the majority of their backlinks are from low quality sites or are if the links are distributed naturally.
  • Does the website have a lot of backlinks but only a few of them are unique?

2. Most popular anchor texts

The most popular anchor texts chapter gives you an overview of the anchor texts that are used to link to your competitors. These anchor texts are usually the same keywords for which the site has the best rankings.

How does this help you?

  • You’ll find out for which keywords the competitor has good rankings. If your competitor does not have high rankings for the most popular anchor tags of the website then it’s likely that the website doesn’t have good search engine rankings at all.
  • You’ll find the topics for which your competitor is listed. Do the same topics apply to your own website? Should you extend the words that are used to link to your own website? Have you overlooked an important topic that could drive visitors to your own site?

3. Strongest pages and directories

The strongest pages of the analyzed website are the pages and directories that have the most backlinks. These are usually the pages of the website that have the most visitors and the highest rankings on search engines.

How does this help you?

  • You’ll find the pages of your competitor that have the best rankings.
  • You’ll find the pages of your competitor that probably get the most visitors.
  • You’ll find the pages of your competitor that have the biggest influence on linked pages. The more backlinks a web page has, the bigger is its influence on the search engine rankings of the pages that are linked by that page.

4. Web page titles

The page titles of the linking web pages can show you if the links to your competitor come from related pages. Links from a related web page have a bigger influence on the search engine rankings of a page than links from unrelated pages.

How does this help you?

  • You’ll see if your competitor gets links from related pages or if the links are rather low quality.
  • You see the topics of the web pages that link to your competitors. Have you overlooked a topic that could deliver your website new visitors?

5. Most used words in domain names and URL’s

The words that are used in the domain names and URL’s of the web pages that point to your competitor can be an indicator if the linking web page is related or not.

How does this help you?

  • You’ll see the words that are used in the URLs of the web pages that link to your competitor. If these URLs often contain unusual keywords, this might be an indicator of spam.

6. Image alternative texts

The image alternative texts are the texts that are written in the alt attribute of image tags: <img src=image.gif” alt=”this is the image alternative text”>. Some webmasters think that the alternative image text might influence the position of a web page for the keywords that are used in the alternative image text.

How does this help you?

  • You will find the topics and keywords for which your competitors get the most image links.

7. Title attribute texts

The title attribute texts are similar to the alternative texts of images. The title attribute can be used in regular links and in image links: <a href=”//www.example.com” title=”this is the title text”>. It’s not clear whether the text used in title attributes influences the position of the linked page on search engines.

8. + 9. Link attributes and link tags

These two chapters inform you about the attributes and the tags that are used in the links to your competitor. For example, you can find out how many of the links to your competitor open in a new window, how many of the links use the nofollow attribute and how many percent of the links to your competitor are image links.

10. Similar IP addresses

If two websites are on the same IP address then they are hosted on the same web server. That means that the linking company either uses a shared hosting package or that the linking websites all belong to the same company.

If most of the links to your competitor come from the same IP address or the same IP block (i.e. the first numbers of the IP address are identical) then this can be an indicator for an unnatural linking scheme.

How does this help you?

  • You might find out that your competitor participates in a linking scheme that search engines don’t like.

11. Redirects

Redirect URLs are URLs that redirect to another URL. The URLs that are listed in the “Redirects” chapter all redirect to your competitor.

How does this help you?

  • The redirect URLs can show you which other domain names might be controlled by your competitor.

12. Unhelpful anchor texts

This chapter lists web page that use unhelpful texts to link to your competitor website. White it is important that the web pages that link to your own website use your keywords in the anchor texts, it does not matter if other websites link to your competitor with unhelpful link texts.

How does this help you?

  • Some of the websites that link to your competitor with an unhelpful anchor text could be websites that link to your own site.

13. URL canonicalization

This is important for your own website. If your competitor has canonical URL problems, you don’t have to worry about it. 😉

How does this help you?

  • Go through the list of linking web pages in this chapter. You might find pages that could link to your site.

14. Countries

The “Countries” chapter shows you from which countries your competitors gets links. The country list is based on the IP addresses of the web pages that link to your competitor.

How does this help you?

  • You’ll see the main target markets of your competitor.
  • If your competitor is linked from countries from which your website is not linked, you might be missing additional customers. Check the website of your customer to find out why the website is more attractive to visitors from certain countries than your site.

Now let's get new backlinks for your own site

The previous chapters contained general information about the backlink structure of your competitor. Now it’s time to get new links for your own website.

15. Links from the best ranked sites

The linking pages in this chapter are sorted by SEOprofiler Rank. The higher the SEOprofiler Rank the more backlinks does a website have. The website with the most backlinks in our database has an SEOprofile Rank of 1.

How does this help you?

  • Links from websites with a high SEOprofiler Rank have a greater influence on the search engine position of the linked pages than links from websites with a low SEOprofiler Rank.
  • The pages listed in this chapter link to your competitor. That means that it is likely that they will also link to your website if you offer something similar. Contact the webmasters of the web pages and ask them to add a link to your site.
  • Suggest your website as an additional resource or, if necessary, explain why it might be better to link to your website instead of the site of your competitor.

16. The least important backlinks

The least important backlinks chapters shows the pages that have the lowest SEOprofiler Rank of the analyzed pages. Note that this chapter refers only to the analyzed pages (i.e. the pages that are in the all_links.csv file that you receive with each Link IQ™ report).

How does this help you?

  • The linking pages that are listed in this chapter aren’t necessarily low quality sites. They are only less good than other pages that link to your competitor (regarding their influence on the search engine rankings of your competitor’s website).
  • It still might be a good idea to get a backlink from these websites if they are related to your own website.

17. Links from the most trusted websites

The pages in this chapter are sorted by SEOprofiler Trust. The higher the SEOprofiler Trust score, the higher is the influence of the page on the search engine rankings of the linked web pages.

How does this help you?

  • The pages listed in this chapter are the most important pages in the report. These are the pages from which you should try to get a backlink first. Backlinks from these trusted pages have the highest influence on the rankings of your competitor.
  • Try to get as many backlinks as possible from the pages listed in this chapter.

The links listed in this chapter have a major influence on the rankings of your competitor. If you can convince these websites to link to your site, this will greatly influence the position of your own website on Google and other search engines.

18. Link from the least trusted websites

The least trusted websites chapter shows the pages that have the lowest Trust Rank of the analyzed pages. Note that this chapter refers only to the analyzed pages (i.e. the pages that are in the all_links.csv file that you receive with each Link IQ™ report).

A low Trust does not necessarily mean that a website is spammy. It just means that there are better links in the all_links.csv file.

How does this help you?

  • If the web pages in that chapter don’t look spammy and if they are related to your site, try to get a backlink from these sites. This is usually much easier than getting a link from a website with a high trust rank and it also contributes to the rankings of your site. Of course, the effect on your rankings is smaller.

19. Newest links

The newest links are the latest backlinks that our web crawlers found for the analyzed website.

How does this help you?

  • Check the pages in this chapter to find out if there is a website that could also link to your site.

20. Links from trusted top level domains

Trusted top-level domains are domains that not everyone can get. The most well-known examples of trusted domains are .edu and .gov. If you want to register an .edu domain you have to be an educational institution.

Some SEO experts believe that a link from a trusted domain has a greater influence on the search engine positions of a website that links from general domains.

How does this help you?

  • Getting links from trusted top level domains will greatly improve your search engine rankings if these experts are right.
  • If they are wrong, the links will still positively contribute to the rankings of your site.

How does this help you?

  • The “Redirects” chapter helps you to find domains and pages that might be controlled by your competitor.

21. Links that use the nofollow attribute

This chapter lists links that use the nofollow attribute to link to your competitor. The websites that link to your site should not use the nofollow attribute (see top of this article). It’s rather okay that the links to your competitors contain that attribute. 😉

How does this help you?

  • Go through the list of linking web pages in this chapter to find websites that could link to your site.

22. Subdomains

The subdomains chapter shows you the subdomains that are used by your competitor.

How does this help you?

  • The subdomains of your competitor enable you to see the different sections of your competitor’s website. For example, you could find tracking subdomains and other subdomains that are hidden on the main domain.
  • If your competitor has many subdomains and all of them have the same backlinks/unique backlinks relation then this can be an indicator for a spammy website.

23. Web references without links

The pages listed in this chapter mention the URL of your competitor without actually linking to it.

How does this help you?

  • If these pages mention your competitor, they might also mention you.
  • Contact the webmasters of these pages and ask them to link to your site.

24.-59. Easy link targets

The easy link targets chapters in the Link IQ™ report show websites that link to your competitor that are very likely to link to your website to. Just go through the list and submit your own website to the sites.

For example, if your competitor is listed in an article directory, submit your own articles to that directory. If your competitor is mentioned in blogs, try to convince the blogger that your website should also be mentioned or comment in the blog post, etc.

The Link IQ™ report contains the following easy link target chapters:

  • Article directories
  • Affiliate directories
  • Award sites
  • Blogs
  • Directories
  • Download sites
  • Forums
  • Free resource sites
  • Knowledge sites
  • Press release sites
  • Question & answer sites
  • Social media sites
  • Shopping sites
  • Tutorial sites
  • Video sites
  • White paper sites
  • Yellow pages
  • Sites that mention “advertising”
  • Sites that mention “classified”
  • Sites that mention “conference”
  • Sites that mention “contest”
  • Sites that mention “coupon”
  • Sites that mention “ebook”
  • Sites that mention “event”
  • Sites that mention “guest post”
  • Sites that mention “interview”
  • Sites that mention “job offer”
  • Sites that mention “link exchange”
  • Sites that mention “news”
  • Sites that mention “newsletter”
  • Sites that mention “podcast”
  • Sites that mention “radio”
  • Sites that mention “review”
  • Sites that mention “sponsorship”
  • Sites that mention “submit”
  • Sites that mention “testimonial”

How does this help you?

  • The easy link target chapters in the Link IQ™ report show you if your competitor uses articles, blog posts, link exchanges, forums, awards, etc. to get backlinks. The more different sources link to your competitor, the more likely it is that the competitor actively works on improving the search engine rankings of his website.
  • The links in the easy link target chapters are easy to replicate and they enable you to quickly get new backlinks. The easy link targets are usually the fastest way to get new backlinks to your website.

60. Work with the link data file

The Link IQ™ report is based on the all_links.csv file that comes with each report. The all_links.csv file contains a detailed list of up to 30,000 backlinks to your competitor.

You can use the all_links.csv file to find further linking possibilities. For example, you can search the page titles of the linking pages for keywords such as “profile” or “user” to find websites on which your competitor created user profiles. The websites on which your competitor created user profiles might also make sense for your own website.

You can also search the page titles for words such as “infographic” to find out if your competitor uses infographics as linkbait. The all_links.csv file enables you to dig deep into the link details of your competitor.

Our Link IQ™ reports enable you to optimize the existing links to your website and the enable you to get new backlinks to your website that will improve the position of your website in the search results of Google and other search engines.

Our web crawlers continually search the web and new links are added continually to our database. For that reason, it makes sense to re-run the Link IQ™ reports every months so that you don’t miss any new link opportunities.

Enter the domain of one of your competitors in the following box and click the “Get backlinks” button to get a basic analysis. To get a detailed Link IQ™ report, click the “Link IQ™ report” panel on the result page:

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