How to analyze the links of any website and how to optimize the links of your own site

Although Google uses many different signals to rank web pages, the links that point to your website are still one of the most important factors in Google’s ranking algorithm.

Good links can give your web pages a ranking boost, bad backlinks can get your website penalized.

Analyze the link structure of your website

Having a good link structure is crucial if you want to get high rankings on Google. The Link Profiler tool in SEOprofiler enables you to analyze the link structure of any website:

  • How many links from how many sites point to a website?
  • Which page gets the most links?
  • Which words are used to link to the pages?
  • Which words are linked most often?
  • What is the category and the context of the linking sites?
  • How old are the links, etc.

A good backlink structure is the key to high rankings on Google.

Which industries link to a site?

Optimize your existing links

Optimizing the existing links of your website is one of the fastest ways to increase the rankings of your web pages.

The Link Profiler tool helps you to improve links with unhelpful anchor texts such as ‘click here’, it helps you to improve the words that are used to link to your website, and it helps you to make sure that the links that point to your site put your pages into the right context.

The Link Profiler tool helps you to maintain a natural link profile.

improve your existing links

Benefit from competitors and get new links

Websites that link to your competitors are websites that should link to your website. The Link Profiler helps you to find easy link targets.

It helps you to replicate the best links of your competitors. Your own website will get better rankings on search engines, and you will benefit from additional visitors through the links.

You can use the Link Profiler tool with all competitor domains. There is no limit. You can use the Link Profiler tool as often as you want.

benefit from competitor links

View links by industry and context

The Link Profiler categorizes the links by context. For example, it is relatively easy to get links from blog pages. Review websites often link to your website if you offer them products that they can review. This makes it easier to find websites that will link to your site.

In addition to the link context, the linking websites are categorized by industry. For example, if your website is in the travel industry, it is usually advisable to get backlinks from other travel websites. The Link Profiler helps you to find these websites.

links are structured by industry and context

Get targeted links that will also send visitors

While it is not advisable to over-optimize your links with the same targeted anchor text, it helps a lot if the links that point to your site contain keywords that are related to your business. It also helps if the linking websites are related to these keywords.

The Link Profiler helps you to find web pages that are closely related to your target keywords, and that are willing to link to other websites.

Links from these pages will have a positive influence on the search engine rankings of your website. In addition, you will get targeted visitors through these links.

targeted links

Remove bad backlinks that harm your rankings

In general, Google ignores artificial links that point to your website. If your website has an extremely unnatural link profile, Google might penalize your website.

The Link Disinfection tool in SEOprofiler detects these links for your and it helps you to get rid of bad backlinks.

A website without spam links gets higher rankings on Google. The Link Profiler tool in SEOprofiler helps you to make sure that your website has only high quality links.

remove low quality links

Improve your links now

Working on the links of your website can greatly improve the rankings of your web pages on Google and other search engines. If you haven’t done it yet, create your SEOprofiler account now:

Improve your links

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".