Step 1: forget robots and think like a human
Before Google’s Penguin update, many webmasters thought that link building was for robots. You entered your keywords and the link building tool automatically created hundreds of backlinks with your keywords in the anchor text.
The fact that these backlinks didn’t make any sense for human visitors didn’t worry most of these people. Unfortunately, Google didn’t like these backlinks at all and as soon as their algorithms were good enough to detect these backlinks, websites that relied on spam backlinks experienced massive ranking drops.
The age of fully automated link building with robots is over. If you want to succeed in the modern world of link building, you have to think and act like a human.
Step 2: find good target websites
Getting relevant links is the only sustainable link building strategy. The basis of a successful link building campaign are the websites that link to your site. Finding these sites can be difficult. It is easy if you have the right tools.
SEOprofiler offers a variety of powerful tools that help you to find good websites that should link to your website:
- The competitor backlinks tool: websites that link to your competitors are websites that should link to your website. The competitor backlinks tool in SEOprofiler helps you to find these sites.
- The keyword backlinks tool: backlinks from related web pages have a higher impact on your search engine rankings than backlinks from unrelated web pages. The keyword backlink tool in SEOprofiler helps you to find potential link partners that are related to the topic of your website.
- The hub finder: web sites that link to more than one of your competitors are so-called hub sites. These sites help search engines to categorize your website. If search engines assign your website to the right category, your web pages will get higher rankings for keywords that are related to this category. The hub finder tool in SEOprofiler helps you to find these hub sites.
- The link opportunity finder: the link opportunity finder tool in SEOprofiler automatically creates link related search queries and it automatically retrieves the results for these queries. You will get good link partner suggestions as quickly and efficiently as possible.
For example, you will find related blogs that can write about your company or your products. Just like all other link tools in SEOprofiler, the link opportunity finder in SEOprofiler is integrated with the backlink manager to make it as easy as possible to keep track of your link building activities.
Do not use the PageRank of website to judge the quality of a website. Use common sense. Has the content been created by real people? Are the ads on the website reputable? Does the website list contact information? Further information on how to judge the quality of a website can be found here.
Step 3: get the backlink
Find a reason to contact the owner of the other website. Would a link to your site be a resource for visitors of the other site? Can you contribute unique content to the other website?
Write a personal message and let the other webmaster know that you are a real human being. Try to form a relationship. Tips can be found here.
The backlink manager in SEOprofiler helps you to find the contact information of other websites. It also keeps track of your conversions and it provides additional information about your link partners. The link manager helps you to build backlinks as efficiently as possible:
This time, it’s personal
If you want to make sure that your links lead to long-term rankings, it is very important that you build links like a human being. Focus on relevance. Show others that you are a real person. Link to other websites whenever it makes sense. Treat others like you would like to be treated.
You don’t need hundreds of links to succeed. A handful of really good backlinks can have a huge influence on your Google rankings. The tools in SEOprofiler make it as easy as possible to get these backlinks. If you haven’t done it yet, create your SEOprofiler account now:
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