Since Google’s Penguin update, many webmasters are worried about the importance of backlinks. Last Wednesday, Google’s Matt Cutts talked about the importance of links in an online interview. Here are the key takeaways from the interview:
1. Links are still the best way to rank a website
“Links are still the best way that we’ve found to discover [how relevant or important somebody is], and maybe over time social or authorship or other types of markup will give us a lot more information about that.”
2. Link building is not bad
As long as your website is linkworthy, link building is fine:
“The philosophy that we’ve always had is if you make something that’s compelling then it would be much easier to get people to write about it and to link to it. […] Make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings.”
3. Don’t use press releases for link building
Most links from press releases do not count in Google’s ranking algorithm. If an editor decides to publish an article on a newspaper site based on that press release, that link will count.
4. Guest posts can be problematic
According to Matt Cutts, Guest posts can be problematic:
“If people just move away from doing article banks or article directories or article marketing to guest blogging and they don’t raise their quality thresholds for the content, then that can cause problems.”
5. Content syndication should be planned
You must make sure that your website is the original site if your content is syndicated to other sites. Publish the content before others and use the rel=canonical tag.
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