Google’s Matt Cutts: you can ignore Google’s link warnings

On his Google+ page, Google’s Matt Cutts said that you can ignore Google’s link warnings:

“If you received a message yesterday about unnatural links to your site, don’t panic. In the past, these messages were sent when we took action on a site as a whole.

Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site. While it’s possible for this to indicate potential spammy activity by the site, it can also have innocent reasons.

For example, we may take this kind of targeted action to distrust hacked links pointing to an innocent site. The innocent site will get the message as we move towards more transparency, but it’s not necessarily something that you automatically need to worry about.

If we’ve taken more severe action on your site, you’ll likely notice a drop in search traffic, which you can see in the ‘Search queries’ feature Webmaster Tools for example.”

Backlinks are still Google’s most important ranking factor. Google just doesn’t want automatically created low quality backlinks. If you want to get lasting results, use white-hat SEO methods to promote your website.

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