Google’s Matt Cutts: copying Wikipedia content won’t help your rankings

In an online discussion, Google’s Matt Cutts said that you should not expect high rankings if your website mainly contains copied content:

‘Sorry to bear bad news, but I agree with the other folks that have offered feedback so far. I picked a page at random and the first sentence of the first haunted place is “Berry Pomeroy Castle, a Tudor mansion within the walls of an earlier castle, is near the village of Berry Pomeroy, in England.”

If you look up the Wikipedia page of Berry Pomeroy Castle, the first sentence of the Wikipedia page is “Berry Pomeroy Castle, a Tudor mansion within the walls of an earlier castle, is near the village of Berry Pomeroy, in South Devon, England.”

That was the very first random thing I checked, and it doesn’t bode well for your site. If you’re just copying text and pictures from other sites, I’d expect that your site would only be adding a limited amount of value for visitors, so it’s not a huge surprise that your site doesn’t get a ton of traffic at this point. I’d take some time to think about ways to add more value for someone who lands on your site.’

Google doesn’t want to show copies of other sites in the search results. If you want to learn how to get your website on Google’s result pages, read our step-by-step optimization guide.

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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