Google’s John Mueller: the order of your headline tags does not matter

In a webmaster hangout on YouTube, Google’s John Mueller said that the order of the h-tags on your web pages does not matter. That means that an h3 tag can come before an h1 tag on a page.

“[The order] doesn’t really matter. We use the headings to understand the context of the content on the page a little bit better and for that, we don’t need like a strict order of the heading tags.

Sometimes you have multiple h1 [tags], sometimes […] the order is slightly different because of your template or something on your page and that’s perfectly fine.”

Should you use headline tags on your web pages?

Headline tags are one of many signals that Google uses to rank web pages. Although it isn’t strictly necessary to use these tags on your web pages, they often help to improve the position of a page for a particular keyword.

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".