Google’s John Mueller: splitting a website into two can be risky

In general, Google does not show more than one page from a single website on the search result pages (except for results that show sitelinks). Some people think that it is possible to get listed more often by splitting a large website into two or more smaller websites.

On Twitter, Google’s John Mueller said that it is likely that the individual sites will not rank as well as the original site:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".