Google’s John Mueller: here’s why your rich snippets aren’t showing up in search

On Twitter, Google’s John Mueller gave three reasons why your rich cards are not appearing on the search result pages:

  1. The code of the snippets is technically incorrect. You can use the structured data testing tool to check the code.
  2. You use the wrong markup type, or the code is otherwise not compliant with Google’s policies.
  3. There is a general quality issue with your website.

Some hours later, John Mueller added that Google also does not show reviews for adult related products and services:

How to create rich snippet code

You can use the rich-snippet creator in SEOprofiler to easily create rich data code for your own web pages. The tool is available for free in the demo version of SEOprofiler:

Try SEOprofiler for free

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".