Google’s John Mueller: more crawling doesn’t mean better rankings

On Reddit, Google’s John Mueller confirmed that a website does not automatically get higher rankings when Google crawls the website more often. More crawling just means that Google will be able to see changes faster.

more crawling does not mean higher rankings

Here’s John Muellers statement:

“Google will start to crawl your site when there’s a link somewhere which is recognized, or when you’ve submitted it for indexing. In general, after that, if Google sees that your site is awesome (for some value of that at least), then it’ll continue to crawl & index regularly, and try to pick up more and more pages from your site.

There’s a lot that factors into how often & how much of a site is crawled, but a lot of that maps back to trying to figure out ‘awesomeness’. More crawling doesn’t mean things (like rankings) are better – that’s a common misconception – it just means Google is able to see changes a little bit faster.”

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".