Google’s John Mueller: AMP does not increase your rankings

In a webmaster hangout on YouTube, Google’s John Mueller talked about the influence of AMP on the rankings of your web pages. Your website will be listed differently on Google’s search result pages (for example in the top stories carousel, but you won’t get a ranking boost.

“As far as I understand, AMP would not increase rankings, it just shows your site slightly differently. So of course, depending on how you track the rankings of your site, if your site is shown, for example, in the top stories carousel, then that might be something that looks like a ranking boost there.

But a lot of these search elements are available for any type of page, so from that point of view, it’s not that you would automatically get a ranking boost just for you from using AMP.

We think AMP is a great technology, a great way to make pages really vast and really usable, so I would totally encourage people to try it out but I wouldn’t do it with kind of the mindset of ‘I will implement AMP and then I will get this automatic ranking boost in Google and all my troubles will be gone.’.

You will have all of the normal issues around web search where you have to make a really good website.”

AMP is just a way to present your content. It is not a quick fix for ranking problems.

AMP also won’t help if your website has bad content

John Mueller also talked about bad content on your website. It doesn’t matter if your format your content as AMP or otherwise:

“You can’t work around bad content and just place it within a different kind of HTML format essentially and assume that suddenly this lower quality content or bad content would be seen as more important by the search engine algorithms. So I think it’s important to set expectations there.”

You can view John Mueller’s statement here:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".