Google does not use the geo meta tags on your web pages

On Twitter, Google’s John Mueller said that Google does not use geo meta tags. Geo meta tags are meta tags that enable website owners to specify a particular location of a page:

  • <meta name=”geo.region” content=”France”>
  • <meta name=”geo.placename” content=”Paris”>
  • <meta name=”geo.position” content=”48.864716; 2.349014″>

John Mueller says that you should use the hreflang meta tag instead:

Here’s an example of a hreflang tag:

<link rel=”alternate” hreflang=”fr-FR” href=””>

Other search engines might use the local meta tags, even if Google does not use them. Of course, country code top-level domains are still the most important factor for geotargeting. If you want to get high rankings in France, it helps a lot to have a .fr domain name.

Check the hreflang tags on your pages

The website audit tool in SEOprofiler checks the hreflang attributes on the pages of your website. If you haven’t done it yet, check your web pages now:

Check your pages now

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".