Google’s Gary Illyes: Google likes breadcrumb navigation

On Twitter, Google’s Gary Illyes confirmed that Google likes breadcrumb navigation links.

In general, Google likes websites that provide a good user experience and websites with a clear navigation. Breadcrumb navigation helps shows how a website can be found within a site, for example: Homepage > Shoes > Sneakers > Adidas > Campus > Blue

Here’s the tweet:

The internal link structure of your website is important. You can check it with the website audit tool in SEOprofiler:

Check your website now

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".