Checking the technical aspects of your website is a necessity if you want to make sure that Google and other search engines give your web pages high rankings. If your web pages contain particular errors, Google won’t be able to see them. Regular website audits make sure that your site gets the rankings that it deserves.
1. Check your website for critial errors
Critical errors are errors that can have an immediate effect on the rankings of your website on Google:
- Broken links
Every website has broken links. If you update your web pages frequently, you will find many links that need an udpate. Some websites disappear, web pages get deleted, etc.
- Server errors
- Timeout errors
Server errors can cause major problems with search engines. If a web page delivers the wrong HTTP status code, search engines won’t index it. For that reason, it is important to check your website for server errors.
- Empty titles
- Duplicate titles
Empty titles and duplicate titles are a lost search engine optimization opportunity. If a web page has an empty title, it won’t rank as highly as it could.
2. Check your web pages for things that can cause problems
Even if your website does not contain critical errors, there are several things that can have a negative influence on the rankings of your web pages:
- Duplicate pages
- Duplicate content
Although there is no penalty for duplicate content, it is difficult to get high rankings for pages with duplicate content. If possible, avoid duplicate content on your web pages.
- http & https
- www & non-www
If your web pages are linked with and without www, and with both http and https, there can be canonical URL problems. Identify these pages and use the rel=canonical attribute on these pages.
- No text content
- Little text content
Web pages with no content or little text content won’t get high rankings.
- No bot allowed
- Bot blocked
Some webmasters accidentally block search engine robots without knowing it. If a web page blocks search engine robots, it cannot get high rankings.
- Click depth
A very high click depth can be an indicator that people cannot find a page easily. Web pages that aren’t easy to find should not contain important content.
- Temporary redirects
- Too many links
Temporary redirects can cause problems with search engines. Pages with too many links (in relation to the actual content) won’t get high rankings.
- Meta Description empty
- Meta Description too short
- Meta Description too long
- Meta Description wasted
- Meta Refresh
The meta description tag does not have a direct influence on the rankings of a web page. It can, however, have a major influence on the number of clicks that your listing gets on the search results page. Meta refreshs can cause problems with search engines if they aren’t used correctly.
- Duplicate canonical attribute
- Duplicate meta tag
Duplicate canonical attributes can keep search engine robots away. A duplicate meta tag is an indicator of a low quality web page.
- Page too big
- Title too short
- Title too long
- Title wasted
- Title tag twice
The title tag is an important web page element. For that reason, you should make sure that your web pages have the right title tags. If a page is too big, search engine robots might not index it completely and/or website visitors might go away before the page has fully loaded.
- URL invalid
- URL too dynamic
- URL too long
Invalid URLs or URLs with too many variables can cause problems with search engine robots. The same with URLs that are too long.
3. Check your web pages for things that can be improved
In addition to the things above, there are several things that you can check to make sure that your web pages get the best possible rankings:
- Anchor text wasted
- H1 tag keyword
- H1 tag empty
- H1 tag missing
- H1 tag wasted
- Image problems
- Meta Robots None
- Meta NoFollow
- Meta NoIndex
- Meta NoSnippet
- Perm. redirect (301)
- Other redirect (303)
- Temp. redirect (307)
- Forbidden (403)
- Redirect same URL
- Upper case URLs
- Rel. link to domain
- Canonical URL used
4. Check your web pages for spelling mistakes
The website audit tool also checks your web pages for spelling mistakes. Most websites contain a lot of spelling mistakes and typing mistakes. First impressions count, so it’s better to correct these mistakes.
The website audit tool in SEOprofiler regular checks
your web pages to make sure that everything is correct. You will save
time and you will be able to correct errors quickly and easily: