Google’s John Mueller confirmed on Twitter that Google has a strict separation between paid and organic in search.
I think you've just shown that PPC influences SEO Twitter :-), but … for Google, on the other hand, we have a strict separation between paid & organic in search. Using PPC to jumpstart a site (traffic, awareness) can be useful, but what happens in SEO is completely separate.— 🍌 John 🍌 (@JohnMu) November 5, 2020
How to optimize your website for Google’s organic search results
The tools in SEOprofiler help you to optimize your web pages for high rankings in Google’s organic search results: