Google: we cannot verify the accuracy of content and it is not a ranking factor

Google’s Danny Sullivan explained on Twitter that Google cannot tell the accuracy of content. For that reason, the accuracy of content is not a ranking factor. According to Danny Sullivan, Google relies on signals that ‘align with relevancy of topic and authority’.

Google cannot verify the accuracy of content

Popularity also isn’t a ranking factor

In another tweet, Danny Sullivan said that Googles does not rely on the popularity of a web page to determine it’s authority:

The popularity of a web page is not a good indicator when it comes to new topics:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".