Google: third party comments on your website are primary content

Google’s John Mueller said in a webmaster hangout on YouTube that the comment section on your web pages counts as primary content.

blog comments are primary content

“We see [comments] as a part of the page so that’s something where we would probably see it as part of the main content, in the sense that, when we look at a web page, we have things like the navigation all around, the footer, the sidebars – these things which are the parts that we would see as boilerplate content, so not as critical.

But the blog post and the changing content on a blog page, which would include the comments, is something that we would see as a primary content.

We would try to understand that these are blog comments but essentially, these are a part of the primary page. And sometimes what can happen is that maybe you don’t have a lot of content in your blog post but there are lots of really good comments on there. So it’s important for us to say: ‘well this could be something that is really useful for this particular page’ so we should not ignore it by default.”

Have you seen our December offer?

If you want to analyze the content of your web pages, you can use the tools in SEOprofiler to do this as efficiently as possible:

View December offer!

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".