Google: structured data is not a ranking factor and errors in structured data do not lead to penalties

Google’s John Mueller said on Reddit that structured data is not a ranking factor. He also said on Twitter that errors in structured data code do not lead to penalties.

Structured data and Google

1. Structured data is not a ranking factor

“Just to set expectations, structured data generally wouldn’t be seen as a ranking factor — it’s just the search result that might be shown differently. Sometimes that difference is enough to make it worthwhile though :). Also, think about what it is that you want to achieve with it, don’t just do it because it’s possible.”

Structured data can have a positive impact on the click-throughs that your search listings get. Unfortunately, there can also lead to fewer website visitors.

2. Errors in structured data code do not lead to penalties

On Twitter, Google’s John Mueller said that errors in structured data code do not lead to penalties as long as your structured data code is compliant with Google’s guidelines:

Check your website for errors and create structured data code

Use the website audit tool in SEOprofiler to check your website for errors, and use the Rich Results Creator tool to create structured data code for your web pages:

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".