On Twitter, a webmaster asked whether it was a good idea to split one website into two. Google’s John Mueller said that you won’t be twice as visible in search if you make 2 websites out of one.
If you make 2 websites out of one, you're not going to be twice as visible in search.— 🍌 John 🍌 (@JohnMu) May 23, 2019
So you'd say any website split into two will have more traffic? Why not 4, 16, or 2048 sites? There are always edge-cases (how many authority sites are there?), and you can put in a ton of work to make unusual things work, but the standard case is pretty straightforward.— 🍌 John 🍌 (@JohnMu) May 23, 2019
It’s better to have one great website
If you want to get high rankings on Google, it’s better to have one great website instead of several mediocre websites. The SEO tools in SEOprofiler help you to build a great website: