Google: schema code helps with rich results not but with featured snippets

Google uses schema markup for rich results on the result pages. However, schema markup is not used for featured snippets. If you want to get listed with rich results on Google’s result pages, you can use the tool mentioned below.

Google does not use schema markup for featured snippets

Featured snippets are boxes that Google shows above the result search results. In general, these featured snippets contain the answer to the question in the search term.

Google’s John Mueller has confirmed that on Twitter that schema markup is not used for featured snippets:

Confirmed: Google does not use schema markup for rich results

He said the same in 2016:

Google does not use schema markup for rich results

Google uses schema markup for rich results

Although schema markup is not used for featured snippets, Google uses it for rich results. One of the methods to create rich results code is JSON-LD. Basically, it enables you to offer Google additional data that can be used for rich results on Google’s result pages.

Rich results (previously also called ‘rich snippets’ or ‘rich cards’) make sure that your website will stand out on Google’s results pages. Here are some examples:

examples of rich results

How to create rich results code for your web pages

The Rich Results Creator is an easy way to generate JSON-LD markup code for your web pages. That code is used to create the rich results. JSON-LD is Google’s preferred structured data markup:

JSON-LD markup generator

You can create markup code for persons, products, courses, local businesses, organizations, events, websites and recipes with Rich Results Creator.

The Rich Results Creator can be found here in SEOprofiler: Your project > Page optimization > Rich Results Creator

A free JSON-LD markup code generator for you

The Rich Results Creator is a free tool in SEOprofiler. It is even available in the free demo version. If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler now!

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".