Google: responsive web design does not lead to higher rankings

In a discussion in a webmaster forum, Google’s Zineb Ait Bahajji made clear that websites with responsive design do not get higher rankings than other sites:

“We do not rank responsive web design sites better than sites using other configurations (separate site for mobile or dynamic serving). […]

Google does not favor any particular configuration as long as the page(s) and all page assets are accessible to all Googlebot user-agents.”

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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