On Twitter, Google’s Matt Cutts announced the release of another Penguin update. The Penguin 2.1 update is the fifth update to the algorithm since the initial Penguin launch:
Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: //t.co/4YSh4sfZQj— Matt Cutts (@mattcutts) October 4, 2013
The Penguin algorithm is a part of Google’s ranking algorithm ‘Hummingbird‘. The Penguin algorithm targets websites that might have purchased backlinks. If your website rankings dropped after Google’s Penguin update, you should try to get rid of the paid links.
Google’s recent updates have made it clear that you shouldn’t try to trick Google. If you want to get high rankings that last, use white-hat search engine optimization methods that play by the rules.
If you haven’t done it yet, create your SEOprofiler account now. SEOprofiler offers a complete suite of search engine optimization tools that help you to get high rankings on Google and other search engines. SEOprofiler only uses white-hat SEO tools:
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