Google releases Penguin 1.1 update

Last Friday, Google’s Matt Cutts announced an update to Google’s Penguin update on Twitter:

“Minor weather report: We pushed 1st Penguin algo data refresh an hour ago.
Affects <0.1% of English searches."

Google’s Penguin update targeted websites that used spamming methods to get high rankings on Google.

Has your site been penalized?

Google’s Penguin update led to many outcries among webmasters because it seemed possible to hurt a competitor by pointing spam links to a competitor site.

It seems more likely that Google simply devalued links from spammy sites. Websites that heavily relied on bulk links from low quality sites simply don’t receive as much link power as before. That’s the reason why their rankings dropped.

Further information about this topic can be found here:

Spamming won’t get your website on Google’s first result page. If you want to get lasting results, you have to use SEO methods that are good for your website visitors, your website and Google.

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "http://blog.seoprofiler.com".

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